Exit Foundations — Self-paced course

The founders who exit well
start long before they need to.
This is where you start.

A self-paced course built for women who built serious businesses — and who are ready to think seriously about what comes next.

Enroll Now Cohort begins July 1st. Enroll now to secure your spot.
Planning at desk
What you'll walk away with

The clarity most owners never get — until it's too late to use it.

Exit Foundations gives you a complete picture of where your business stands and what every path forward actually looks like. By the end, the decision about your exit is genuinely yours to make.

✓
Clarity on every option
Understand every exit path available — sale, buyout, ownership trust, succession — and what each one means for your finances, your people, and your life.
✓
Confidence in your numbers
Move from guessing what your business is worth to understanding exactly how valuation works — and what you can do to improve it.
✓
A stronger business right now
The work you do in this course makes your business better today — not just more ready for a future exit.
What the course is like

Five modules. Self-paced. Built for a real schedule.

Each module contains three short videos — around 10 minutes each — so you can fit real learning into a real week and come back to a single concept whenever you need to.

1
Module 1
Owner Readiness
Your personal why, financial and lifestyle readiness, and what legacy actually means for you.
2
Module 2
Business Attractiveness
What buyers and successors actually look for — the value drivers that matter and how risk shows up quietly.
3
Module 3
Owner Dependency
How much of your value is tied to you personally — and what it takes to pass the vacation test.
4
Module 4
Financial Metrics
Normalised EBITDA, cash flow clarity, and how valuation really works — in plain language.
5
Module 5
Exit Options
Every pathway available and how to align your options with what you actually want.
15
Short videos ~10 min each
5
Detailed workbooks
Weekly
Group Q&A calls
100%
Self-paced

"The founders who exit well don't start planning when they're ready to leave. They start years earlier — when they still have time to make their business everything it could be."

Jessica Craig — Founder, Exit Welle · CBI · CEPA · MBA

Ready to start?

Enrollment is now open for our July 1st cohort.

Full course access — everything included
Enroll Now

Cohort begins July 1st. Enroll now to secure your spot.

Common questions

Everything you need to know.

Yes — and the earlier the better. Women who exit on their own terms start preparing years before they need to. This course makes your business stronger right now, so every option is genuinely available to you when the time comes.
Approximately 90 minutes per module — three videos of around 10 minutes each, plus a workbook. Add the weekly group Q&A call and you're looking at around two hours per week. You go at your own schedule, not ours.
Five completed workbooks applied to your specific business, a clear picture of where you stand across five key readiness areas, and an honest understanding of what needs to change before you're ready to act. Most women also walk away with a stronger business — regardless of what they ultimately decide.
You'll have the option to book a Gap Session with Jessica — a 90-minute working session where we review your workbooks and build a personalised plan for what comes next. Some clients move into the Exit Readiness Advisory. Others simply keep building. No pressure either way.
We open enrollment in windows so every student gets the attention they deserve on the weekly Q&A calls. Joining the waitlist means you're first to know when the next window opens.