Exit planning doesn’t start when you’re ready to leave.

Gain total clarity on your business value. The Exit Foundations Course is a 5-week strategic sprint to identify value gaps and reclaim your strategic optionality.

Visibility is the difference between an exit and a payday.

 Most founders leave due to burnout or life changes. Without data, they leave money on the table. This course gives you:

  • Optionality: Stay, scale, or sell on your own terms.

  • Confidence: Move from guessing your worth to holding objective data.

  • Strength: Build a foundation that supports your goals, not just your daily operations.

Your 5-Week Roadmap to Readiness

  • Week 1: Owner Readiness – Align your personal why and post-exit lifestyle.

  • Week 2: Business Attractiveness – View your business through a buyer’s lens.

  • Week 3: Owner Dependency – Move from engine to architect of the asset.

  • Week 4: Financial Metrics – Master the numbers and normalizations acquirers track.

  • Week 5: Exit Pathways – Finalize your custom 12-month execution roadmap.

  • Video Modules: 5 high-impact lessons led by Jessica Craig.

  • Exit Foundations Workbook: Practical worksheets and financial checklists.

  • Strategic Tools: Full access to the Business Health Scorecard.

  • Expert Q&A: Weekly sessions to workshop your specific challenges.

Build a business that can stand alone.

: A transferable business is simply a better business to run. Whether you stay or go, start building a legacy that reflects its true worth.

 Frequently Asked Questions

Not selling yet?

Good. The best time to start is years before you leave.

Time commitment?

 ~90 minutes per week.

Need 1:1 help?

 Preferred rates for 1:1 Strategy Sessions are available to students.